CMO Council – Telkom’s Mmathebe Zvobwo talks Data-Informed Telco innovation

CMO Council – Telkom’s Mmathebe Zvobwo talks Data-Informed Telco innovation: The CMO Council recently interviewed executives from African firms around the idea of "Mobile Ingenuity in Africa's Dynamic Community". The report focused on how Telcos can use real-time insights to understand the digital life of Telco subscribers with the objective of fulfilling unmet needs and how Telcos can realize revenue growth opportunities.